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Business Brainstorming

Translation and bridge-building between industrial needs and the (academic) research questions that need to be answered in order to provide business-relevant solution spaces.

In industry, the primary interest in carrying out research is to find solution spaces for complex issues and to fill the innovation pipeline for future products. For example, understanding and solving a real or predicted technical issue arising with a current or future product, or providing new product functionality in order to meet new market trends.


At universities and research institutes, the primary interest of research is often to understand fundamental technical/scientific mechanisms and to publish this research in scientific journals.


The two interests meet if the understanding gained in research can lead to control of the mechanisms underpinning the industrial issues, whereby solution spaces emerge.

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